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You are here: Home / From Curtis / Seller Always Want Print Ads and When I Say They Don't Work, They Always Ask Me How a Buyer Finds the Property Purchased

Seller Always Want Print Ads and When I Say They Don't Work, They Always Ask Me How a Buyer Finds the Property Purchased

March 9, 2009 by Curtis Van Carter 2 Comments

Invariably, Sellers want to have the maximum exposure for selling their homes, and it is something I always provide. One major difficultly which often arises is justifying my marketing plan, especially when I am competing with other agents for a listing. I do have a marketing budget for every property I go on a listing presentation for, and yes there is a little flexibility. Generally the range is 8-12% of my net commissions and does not include the ongoing monthly marketing I do as a normal course in doing business as a Realtor.

What was once one of the biggest differences between what I was willing to do and what a seller wanted, was the amount of print advertising . But thanks to the National Association of Realtors (NAR), I have the ammunition to prove to a seller “How Does a Buyer Find The Home They Purchase”. Granted this survey has been being taken by NAR for several years, but I always find it informative especially comparing it to past years to see the changes.

As a Realtor who wants to continue being successful, we most evolve and adopt the new changes of Social Media, Web 2.0, Facebook, Twitter, etc. And as our sellers evolve, we must keep them informed of these changes and how the marketing of their property has been transformed. The graph below is a great help when I defend my marketing, now that almost all of mine is internet based. The only print ads I will do for many of my listing is for open homes and flyers at the property.

To obtain the data below, NAR mailed an 8 page questionaire in August 2008 to a national sample of 133,000 home buyers and sellers who purchased their homes between July 2007 and June 2008. It generated 10,053 responses.

nar-2009-buyer-learn-of-homes1

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Filed Under: From Curtis, Napa Valley, RE Current Info Tagged With: Buyers, Napa Valley, RE Current Info

Curtis Van Carter, has been one of Napa Valley Real Estate's most knowledgeable and experienced agents. He has been characterized by his clients for his honesty and knowledge to make a home sale or purchase as smooth as possible. If you are interested in selling or listing a home please call or EMAIL Curtis here.

Comments

  1. Arn Cenedella says

    March 9, 2009 at 8:01 pm

    Curtis – you are so right – sellers always want bigger and more newspaper ads – newspapers are dieing all around the country – why ?because less and less people are reading the newspaper these days. Newspaper ads are expensive and according to the NAR survey, only 3% of buyers found the house they bought from a newspaper ad.
    The MLS and the internet is the way top market property today – that is where the buyers and agents go to find the info they desire.
    Arn

    Reply

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  1. Where do buyers find the home they buy? | San Francisco Peninsula Real Estate says:
    March 9, 2009 at 8:10 pm

    […] Curtis Van Carter recently published an NAR study that indicates: […]

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