With the average Napa Valley hotel room approaching $350 per night, one might think things might be slowing down a bit, but the numbers say no way. According to Legendary Napa Valley, the official Napa Valley marketing organization, for the past 12 months ending in November area hotels reported a 14.8 percent increase in revenue . In case you wonder, this doesn’t include the local hotel tax which is 12% per room per night.
This is good news for Legendary Napa Valley who receives its funding from the Tourism Business Improvement District or TBID. They get 2% of the hotel tax charged. For fiscal year 2016, July 1 to June 30, the 2% will generate $6.4 million. For fiscal year 2015 this figure was $5.8 million. Prior to forming the District and receiving these funds, Visit Napa Valley’s budget was closer to $500,000.
As you can see their efforts are paying off for they are not only generating more hotel staying visitors, but all the ancillary money these guests spend at wineries, restaurants and shopping. If you are planning a visit here, please let me know for I can help in getting you the best rate possible. However be prepared to book well in advance for the average occupancy rate here is 71% year round and nearly 100% during the prime months.